The leaders of Bluesky, Jack Dorsey’s alternative to Twitter, are releasing more about their plans for the open-source platform even though it is still invite-only. Bluesky’s CEO Jay Graber stated in a recent blog post that the company plans to develop a “marketplace of algorithms” that would let customers choose how material is filtered and arranged.
According to Graber, “developers will have the flexibility to experiment with and publish algorithms that anybody may use” in an open marketplace of algorithms. Users will regain control of their most precious resource—their attention—by having the option to tailor their feed.
The idea behind Bluesky was to Blueskya new, decentralised standard for social media networks as a side project with support from Twitter. Nevertheless, it formally severed ties with Twitter in 2021 and has since joined the ranks of fledgling Twitter clones that have appeared since Elon Musk’s ownership of the business.
The concept of an algorithmic marketplace appears to be in its infancy, similar to much of Bluesky. Graber stated that Bluesky is now developing feed APIs for programmers as well as a “feed selection system” that would ultimately enable users to explore outside feeds they may include into their timelines.
It should be noted that Dorsey has long advocated “algorithmic choice” and even floated the notion of an algorithm marketplace while he was still in charge of Twitter. Graber said in her blog post that giving users the option to select their own algorithm, including a chronological feed, may help solve “backlash against the apparent algorithmic manipulation of people’s timelines.”